EMO 2011: HELLER kicks off added-value offensive

The machine tool manufacturer has mastered the crisis and kicked off an added-value offensive at EMO in Hanover

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At this year's EMO trade fair for the metal working industry in Hanover, HELLER kicked off an added-value offensive with more machine exhibits than ever underlining the company's positive development. Higher flexibility, performance, cost effectiveness and efficiency - these were the buzzwords as HELLER presented the company's added-value offensive 2011 to numerous customers and prospective buyers from home and abroad.

General Commissioner of EMO Hanover, Dr. Detlev Elsinghorst, is convinced: "The most important event for the metal-cutting industry will signalise a spirit of optimism in 2011 for the whole industry and will trigger investments. It will show that the severe recession of the years 2009/2010 is finally overcome. A competitive advantage can be achieved by those manufacturers who are able to offer added-value services. This includes offers such as project planning, process optimisation, training etc. which all provide an added-value to the machine. "That is why the motto of EMO 2011 in Hanover is "More than machine tools", explains Elsinghorst.

HELLER took up this motto and kicked off an added-value offensive exhibiting 6 machines at 4 booths. One of the highlights at the HELLER booth in hall 12 definitely was the new machining centre CP 4000 which provides highly productive and economically efficient cutting data to enable workpiece rotations of up to 1,000 rpm for performance-oriented pre-machining and finishing true to the final contour. In addition, the global machine manufacturer presented a 5-axis machining centre model FT 2000 at the booth of the Machining Innovations Network and horizontal high-performance machining centre model H 6000 with 2,292 Nm heavy-duty machining unit at the booth of ATI Stellram for performance-oriented machining of titanium. The value offensive was rounded off at HELLER's own booth with efficient machining of light-duty crankshafts on crankshaft production system model RFK 150 and highly complex simultaneous 5-axis machining on the flexible machining centre model FT 4000 equipped with fork head. Further development work and research activities for increasing the energy efficiency of machining centres were presented at the VDW's joint booth within the context of the Blue Competence initiative. In co-operation with research partner WZL (Laboratory for Machine Tools and Production Engineering) of RWTH Aachen University the company demonstrated what savings can be achieved e.g. by using variable-speed pump drives on high-pressure coolant units by example of a horizontal machining centre model H 2000.

"The trade fair turned out a huge success for us", says Klaus Winkler. According to HELLER's Managing Director attention received from customers and prospective buyers was overwhelming. HELLER was particularly pleased about the strong increase in prospective buyers and new customers that came to visit the company's booth in comparison to EMO 2007. "The share of new customers amounted to nearly 50 percent", says Winkler, who takes this as a clear indicator that regular and purposeful participation in international trade fairs is well worthwhile. What is also interesting is the fact that the number of international visitors to our booth has increased again to 45% compared to previous trade fairs. This indicates that the world's leading trade fair is truly a uniquely international event in the trade fair industry.

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